Email Redesign / From the archive
Good emails.
A stronger response.
Creative Lead / UX · UI · Art direction
Project at a glance
+32%
Black Friday week demand, year on year, as originally reported.
4 months
Initial period of improved engagement and demand.
Bring the work
closer together.
As Debenhams moved email production from agency to in-house, the brief was to build a team and improve communications across a large international audience.
A flexible system.
A useful rhythm.
I helped categorise email objectives, create flexible templates and establish creative workflows. Weekly stand-ups with trading managers connected reporting to priorities. The original case study reports improved engagement and demand in the first four months, including a 32% year-on-year demand increase over Black Friday week.
