Howden Insurance / From the archive
A clearer view.
Better conversations.
UX · UI · Product design
Project at a glance
10-second goal
Make the scorecard understandable at a glance.
One source
A shared view of business intelligence.
From data
to decisions.
Howden’s brief was to make business performance easier for senior leaders to understand, using a suite of data products built around a single source of information.
A shared view
of the business.
The work involved collaboration with C-suite stakeholders, a product ownership framework and scorecards designed to reduce the need to sift through documents. Simplicity, confidence and useful conversations were the guiding criteria. The ten-second rule was a design target, not a measured outcome.
