Make up for every moment / From the archive
Everyday moments.
A playful twist.
Creative Lead · Art Director / Adjust Your Set
Project at a glance
9 videos
Short, surreal beauty loops.
10–15 seconds
A format designed for Instagram.
Make a familiar
moment feel fresh.
The brief was to strengthen Debenhams’ beauty presence and explore how customers engaged with social content. Everyday situations became the starting point for short, slightly surreal loops.
Small stories.
Made to repeat.
Each film connected a relatable moment with a make-up category. Nine videos were created for Instagram and also used across online and email activity. The nine films below bring those playful moments together.
The films
Nine short beauty films I art directed for everyday moments.