Make up on the go / From the archive
A little know-how.
Wherever life takes you.
Art Direction · Creative Lead / Adjust Your Set
Project at a glance
Views converting to website traffic, as originally reported.
An informative beauty film built around everyday situations.
Meet people
in their everyday.
Debenhams wanted engaging social video and a style that could support future content. The creative approach paired expert make-up advice with a relatable situation: getting ready on the move.
Practical advice.
A playful delivery.
A make-up artist demonstrated a look using five essentials while travelling on different forms of transport. The original case study reports high average viewing time and 70% of views converting to website traffic. The metric’s definition and source need confirmation before publication.
The films
The beauty film I art directed, bringing practical advice into everyday journeys.