Your Perfect Bra / From the archive
A better fit.
A little more confidence.
Creative Lead · Art direction / Adjust Your Set
Project at a glance
4 films
Bra fit, shapewear, maternity and nursing, and sports.
Up to 1,000
New customers a week reported in the first four months.
Help people
make the right choice.
The Debenhams lingerie brief combined customer education with organic discovery on YouTube. The aim was reassuring, useful advice that established the brand as a trusted place to find the right fit.
Useful stories.
Made to be found.
Four films launched alongside the Bra Fit campaign. The original case study reports strong reach and average viewing time, alongside up to a thousand new customers a week during the first four months. Attribution and reporting context remain to be confirmed.
The films
Films I art directed for the campaign.