Brolly
Company: Brolly
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Disciplines: Branding
The Objective
Start-up broker BROLLY had its umbrella logo contested by an insurer and was seeking to crowdsource a new logo.
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Brolly, an app-based insurance concierge service, needed a new logo which retained and captured the essence of a young, vibrany yet respectable start-up without being able to use any symbolism of an open umbrella.
Versions of the original logo, which 'looked too much like an open umbrella'
The Solution
Design a logo which both retains elements of an umbrella without it actually looking like an umbrella and evokes the same sense of fun + simplicity that the original logo instilled.
The failed pile after the digital brainstorming session.
The Result
A simple, fun, wordmark.
Clean, crisp, fresh whilst looking respectable and trustworthy.
The logo has 3 key features:
1
Resembles the handle of a traditional umbrella.
2
Includes subliminal smiley face.
3
When used alone as an icon.
