Hi, I’m Jim. I make things better.

I help people and businesses turn ideas into progress.
I’m a London-based design director, shaping brands and products from first ideas to their next chapter.

Selected work

MIB / Check Services

Three services · One connected experience

Design foundationsAstralis

01 / Typography

AaLight · Regular · Medium · Bold

02 / Colour system

03 / Components

MIB / Astralis Design System

Design foundations · Business alignment

Vehicle Hub connected vehicle record on a laptop

Connected vehicle dataVehicle Hub

MIB / Vehicle Hub

Product vision · Connected vehicle data

boom

Product design · Creative strategy · 0-1 product scaling

Soho House

Replatforming · Brand refresh workshop

Career supportLHH Connect

LHH Connect

UX, UI · Product design

A new idea, a tricky brief, or a team that needs a fresh perspective?

Get Jim on it

A little about Jim

Curious by nature.
Creative by trade.
Happy to get stuck in.

I’m James, but most people call me Jim. As a London-based design director, I bring curiosity, clear thinking and a love of the craft to every brief. I’ll ask the questions, connect the dots and work with your team to turn a promising idea into something people want to use.

What working together can bring

Why get Jim on it?

20+ years

Perspective across every medium

Websites, apps, digital POS touchscreens, print and even a hot air balloon. I bring a broad creative perspective to finding the right solution for your brief.

Brand & product

Make the whole experience connect

I bring strategy, research, UX and visual design together, so your brand’s promise carries through to the way people experience it.

Hands-on leadership

Keep the idea strong through delivery

You get someone who can set the direction, bring the team with them and stay close to the details as the work takes shape.

AI + rapid prototyping

Find out what works, fast

I use AI to accelerate ideation and prototyping, making ideas tangible earlier so we can test, learn and move towards delivery with more confidence.

Workshops & collaboration

Building and understanding together

I get teams and users involved through workshops and collaborative sessions, bringing different perspectives together to understand the problem and agree on the goal.

0-1 & 1-N

Launch the idea. Grow the product.

From 0-1, I help turn early ideas into a clear proposition, tested concepts and a first product. From 1-N, I help established products evolve through research, experimentation and design systems, improving the experience as the product and business grow.

Email JimConnect with Jim on LinkedIn